Black Squares for Black Lives? Performative Allyship as Credibility Maintenance for Social Media Influencers on Instagram
In June 2020, millions of Instagram users shared black squares along with hashtags including #BlackOutTuesday and #BlackLivesMatter before pausing their social media content for the day.At first in solidarity with the music industry, the black squares were co-opted by uninformed users hoping to show their support of Black Lives Matter in the wake o